Animation Writer FAQ: Mining for Advertisers?
Q: I am in the process of preparing a pitch bible for 52 X 11 (Roger note: 52x11 = fifty-two, eleven minute episodes) animated series and I wanted to know if there is a format or process to prospect advertisers to get them on board. I would definitely be beating the odds if I have an advertiser already.
A: I've never done it that way nor have I heard of anyone else successfully recruiting advertisers in order to sell an animated project. That's just not how it's done in the U.S. (as far as I know). The usual method for getting a show on the air is to do a pitch bible (character designs, descriptions, etc.) and then set up pitch meetings at the various networks such as Nick or Cartoon Network (which is infinitely easier if you have an agent). So, to answer your question directly: No. I am unaware of any format or process that is used to "prospect" advertisers.
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Prospector art by Tony Oliver from Denver, CO, USA (by way of Wikimedia Commons)