Sunday, November 18, 2018
Animation Writer FAQ: Mining for Advertisers?
Q: I am in the process of preparing a pitch bible for 52 X 11 (Roger note: 52x11 = fifty-two, eleven minute episodes) animated series and I wanted to know if there is a format or process to prospect advertisers to get them on board. I would definitely be beating the odds if I have an advertiser already.
A: I've never done it that way nor have I heard of anyone else successfully recruiting advertisers in order to sell an animated project. That's just not how it's done in the U.S. (as far as I know). The usual method for getting a show on the air is to do a pitch bible (character designs, descriptions, etc.) and then set up pitch meetings at the various networks such as Nick or Cartoon Network (which is infinitely easier if you have an agent). So, to answer your question directly: No. I am unaware of any format or process that is used to "prospect" advertisers.
Thoughts about the above question? Got a question about animation writing in general? Leave it in the comments or send it to me via the CONTACT tab.
Prospector art by Tony Oliver from Denver, CO, USA (by way of Wikimedia Commons)
GHOST STAR has #Teen & #YA Kindle Book Deals starting Tues, 6/1/2021 and running through Wed, 6/30/2021. $0.99 during the entire promo...
Hello Ninja Should I tell you what I want, what I really, really want? Sweet. Seeking a full-time staff writer position, but also avail...
The second Campaign Challenge called for "a quick, angry cafe rant" in which we were asked to do the following: Write a blog ...
I just ran across a fun project by author/blogger Rachel Harrie called the Writers' Platform Building Campaign . The beauty of the ide...