Thursday, January 12, 2012

Dragonfriend Book Trailer


Trend slave that I am, I've decided to join in on the book trailer craze by asking my twelve year old to put one together. I think she did a wonderful job, especially considering she was working with a budget of $0 (some of the fancy ones I've seen must have cost many thousands with impressive graphics, animation, sfx, live action, etc.). She used Windows Movie Maker, public domain photos (except for the cover), and creative commons licensed music.

I'm not convinced that book trailers "work," nor, obviously, that it's a good idea to spend a lot of bucks producing one, but I do place them squarely in the "It couldn't hurt," column.

What do you think about book trailers? Help? Hindrance? Meh? Has a book trailer ever tipped the scales in favor of you buying the book? Let us know in the comments.

Tuesday, January 10, 2012

Dragonfriend Postcards and Bookmarks

Hot off the presses, these beauties arrived early last week. Designed by the excellent Mike Wykowski, I love how they turned out and look forward to giving them out at readings and signings. Penguin sprang for a bunch of postcards for my picture book, Road Trip, and I was surprised at how helpful they were in terms of generating reader interest. I mailed them out to bookstores and left stacks of them at places where there were likely readers -- libraries, bookstores, schools, churches, etc. -- and received invitations to read/sign from these places as well as some mentions of postcard inspired purchases on my website.

Naturally, I had to have some postcards for Dragonfriend and, as publisher, made the savvy executive decision to have some bookmarks printed, too. Yeah, that's me, savvy.

Got any promotional suggestions you'd like to share? Please leave them in the comments.